During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …Read More
Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …Read More
What motivates people to take a risk in an industry dedicated to managing risk? New independent agencies are born of various circumstances. Sometimes it’s about seizing an opportunity …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
The Agency’s Seven Deadly Traps are the obstacles that most often undermine an agency’s ability to realize it’s Best Version Possible (BVP). Now I doubt that many agencies …Read More
Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of …Read More
Succession for your agency may seem a long way down the road, but it is never too early to begin planning for your eventual departure since it can …Read More
When I ask agency owners to tell me what they value most about their agencies, they rarely talk about money. Instead, they speak with pride about growing their …Read More
On the podium of agencies, are you platinum, gold or silver?
Many names or labels have been attached to independent agencies throughout the years: Mom-and-Pop (a literal description …Read More
National Underwriter recently spoke with Peter van Aartrijk, principal of the insurance branding and content-marketing firm Aartrijk and the management consultancy Chromium. Here are some highlights from that conversation.