Within 45 days of starting something new — an office protocol, a routine at home, a diet — you generally establish a habit. The “new” becomes a way of operating, …Read More
Agency executives can greatly increase the success of their organizations if they know how many customer they have. That sounds fundamental. However, I find that most agencies do …Read More
Times of crisis have a way of speeding up the pace of change in an industry, and COVID-19 has definitely done so for the insurance industry.
The past …Read More
In most independent agencies, producers typically operate in one of two zones. They’re either in a Red Zone or a Green Zone.
As the name suggests, the Green …Read More
During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …Read More
Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …Read More
What motivates people to take a risk in an industry dedicated to managing risk? New independent agencies are born of various circumstances. Sometimes it’s about seizing an opportunity …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
The Agency’s Seven Deadly Traps are the obstacles that most often undermine an agency’s ability to realize it’s Best Version Possible (BVP). Now I doubt that many agencies …Read More