SIAA Resources

Business Insurance Advantage (BIA): An instructive system to build commercial lines books of business for Member Agencies with a history of personal lines focus. BIA provides the building blocks for a successful commercial sales system with a step-by-step process that enables Member Agencies to create more income and agency value.

Marketing: A team of marketing professionals ensuring member agencies have the services and tools needed to increase sales, cross-sell, and retain customers. SIAA Marketing’s considerable talent and resources support: SIAA online store, websites, mobile apps, target marketing, social media marketing, and more.

Download the SIAA Digital Agency Scorecard

MarketFinder: SIAA’s alternative when a risk does not fit standard markets. Allows member agencies to quickly identify and obtain direct access to an E&S or alternate market. MarketFinder includes various programs for personal and commercial insurance. All MarketFinder partners include national incentives. SIAA’s consumer website is designed to attract Internet leads for member agencies utilizing active links, blogs, relevant content and a mobile friendly framework. The site also provides each SIAA member agency with a web page. has thousands of site visitors and provides thousands of leads for SIAA member agencies annually.

For more information on why SIAA and The Insurance Connection is The Total Solution for The Independent Agency, visit