Blog
Sharing the latest news, articles and insights from The Insurance Connection to further provide local independent insurance agencies the best opportunity to grow and flourish.
Latest News and Articles
Customer Service Skills Every Independent Agency Should Master in 2026
Customer service is a key success indicator for your independent insurance agency and mastering it creates a snowball effect in helping every other step in the sales process move smoother and more efficiently. Every independent insurance agency should set as a goal...
7 Steps to Building a Successful Independent Insurance Agency
Starting and growing an independent insurance agency requires more than just industry knowledge, it requires structure, access to resources, and a long-term commitment to building a sustainable business, despite the road bumps you may encounter in order to reach that...
What’s New with The Insurance Connection and SIAA?
At The Insurance Connection, we’re always looking for ways to help our member agencies operate more efficiently, make smarter decisions, and ultimately grow stronger books of business. The industry continues to evolve quickly, and keeping up requires more than just...
The Importance of Retention: By the Numbers
Retention isn’t just a feel-good metric, it’s one of the clearest indicators of an independent insurance agency’s long-term profitability and client satisfaction. In today’s competitive insurance landscape, the numbers tell a compelling story that agencies who...
Moving From Personal Lines to Commercial Lines: Tips for Building a Successful Selling Strategy
Moving into the commercial lines space as an Independent Insurance agency that has primarily focused on personal lines since opening their doors can feel overwhelming, and at times impossible to do, let alone successfully while maintaining the growth of your personal...
Take Control of Your Time: Time Management Tips to Set Your Agency up for Success in 2026
With the New Year being rung in with many feelings of aspiration, reflection, and foresight for the months ahead, it is easy to feel the pressure to jump right into everything you hope to accomplish and obtain it all at once. While setting and planning goals is often...
2026 Insurance Outlook: What Independent Agents Should Expect Next Year
As we approach 2026, independent insurance agents stand at a pivotal crossroads in the evolution of the industry. Rapid technological developments, shifting customer expectations, and a complex global risk landscape are redefining how we serve clients and grow our...
The 5 Questions Every Agent Should Ask Before Joining an Independent Insurance Agency Alliance
Choosing the right independent insurance agency alliance is one of the most important decisions an agent or agency owner can make. The alliance you join becomes more than a business partner, it becomes a foundation for your independent agency’s growth, income, and...
What it takes to be a Top Performing Independent Agency: Qualities and Practices
In today’s insurance market, it takes far more than high sales volume to be recognized as a top-performing independent insurance agent. Strong client and carrier relationships, well-established agency procedures, and a dependable, well-rounded team are just a few of...
Turning Clients into Advocates: How to Earn Referrals and Build Lasting Relationships
Your clients, whether that be current or future, are one of the most influential indicators when it comes to your agency’s success. Your agency as a whole should be putting your client relationships at the top of your priority list, making a daily effort to make them...