Blog
Sharing the latest news, articles and insights from The Insurance Connection to further provide local independent insurance agencies the best opportunity to grow and flourish.
Latest News and Articles
Ten Things to NOT say to your Insureds in a Hard Market
Navigating a hard market in insurance requires careful communication to maintain trust. This guide highlights ten phrases agents should avoid saying to insureds, as they may undermine professionalism and commitment during challenging market conditions. ...
Dos and Don’ts for Customer Interaction in a Hard Market
In the dynamic realm of the insurance industry's hard market, effective customer interaction is key. As premiums soar and underwriting standards tighten, mastering the dos and don'ts becomes crucial. In this blog, we'll discuss a few of the essentials of navigating...
10 SMART Goals Independent Insurance Agencies Should Have in 2023-2024 for Success
The insurance industry is continuously evolving. Staying ahead requires a strategic approach. In 2023-2024, Independent Insurance Agencies should focus on setting Specific, Measurable, Achievable, and Time-bound goals to ensure they remain competitive,...
The Power of Planning and Goal Setting
The insurance industry is an ever-evolving field that demands adaptability, resilience, and strategic thinking. In such a competitive environment, it is crucial for insurance professionals to have a well-defined roadmap and strategy for their businesses. This is where...
Strategies for Significantly Boosting Your Insurance Sales
Increasing sales in the competitive field of insurance requires a combination of strategy, customer focus, and persistence. Whether you’re an experienced agent, or just starting in the agency, there are several proven methods to boost your sales. In this...
Mastering Modern Selling in the Insurance Industry
Selling insurance can be a very rewarding business when you prioritize personal relationships with your clients and see the positive impact your expertise has on their lives; helping them secure their financial well-being; and achieving your own financial goals and...
Digital Marketing in the Insurance Industry: Navigating the Digital Landscape
Since the societal emergence and growth of social media, almost every single industry has had to transition into the digital marketing landscape, with the insurance industry in particular having surprisingly some of the most to gain, and also lose. Up until...
Leveraging Digital Marketing and Social Media for Insurance Success: Best Practices and Strategies
In today's day and age, a brand's awareness, authenticity, and audience are the most important components when it comes to deeming a business successful, all of which are directly impacted by digital marketing and social media. The rise and implementation of digital...
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