The 4 components of finding a niche for your insurance agency

The idea of creating a niche to grow your book of business for insurance agents is certainly not a new idea.
However, I often hear from insurance agents wanting to find their niche market, but unsure of where to start.
This is a common question as there is no perfect science to establishing yourself as an insurance expert in a particular niche. While that may seem frustrating, discovering a niche market that may work for you only requires four key components.
If you can tie these four components together, you will be well on your way to becoming an industry leader in a niche you love, understand and provides long-term opportunity.
Source: Property Casualty 360 | Brent Kelly