Tag: Selling

The Importance of the Cross-Sell

A FIRST LOOK AT BUILDING A STRATEGY AROUND THE NOTION THAT RELATIONSHIPS MATTER

 

Conventional wisdom is that, on average, an agency will get 78% of its future …

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It All Adds Up

According to Investopedia, the “Pareto Principle” states that for many events, roughly 80% of the effects come from 20% of the causes. Management consultant Joseph M. Juran suggested …

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11 sales pitches that kill insurance sales

 

Sales pitches are shortcuts that save time and don’t require thinking. They’re the stock in trade of people who sell annuities, life insurance and related products, rolling …

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Cat Treats, Storytelling and Selling

“Hi, Mrs. Klopp, are you the decision maker in your family?”

“Are you familiar with our patented comfort technology?”

“Will your husband be joining us tonight?”

Insert eye …

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