Tag: relationships

The Importance of the Cross-Sell

A FIRST LOOK AT BUILDING A STRATEGY AROUND THE NOTION THAT RELATIONSHIPS MATTER

 

Conventional wisdom is that, on average, an agency will get 78% of its future …

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Which Zone Are Your Producers In?

In most independent agencies, producers typically operate in one of two zones. They’re either in a Red Zone or a Green Zone.

As the name suggests, the Green …

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