Many companies have committed to content marketing programs in the past few years, yet a fair number report lackluster results. Here are a few tips to shore up …Read More
Over 80% of today’s consumers will research your business online and decide if they want to do business with you before you ever get the opportunity to introduce …Read More
With the abundance of new media platforms, there are more ways for insurance agencies and independent agents to reach their key audiences than ever before. Whether your targets …Read More
CONSISTENCY OF VISUAL ELEMENTS HELPS DRIVE BRAND RECOGNITION TO YOUR COMMUNITY – ONLINE AND OFF
IF your brand isn’t well defined, you’ll be lost behind the hundreds …Read More
Have you ever logged onto the Internet, social media, or another digital platform and had a brand jump out at you the moment you saw it? Major …Read More
Google is often the first point of contact between a customer and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a …Read More
Any agent that’s not focused on the smartphone needs to tweak or ‘vastly’ improve his or her marketing strategy.
Mike Byrnes, who’s worked in the financial service marketing …Read More
Relying on referrals and traditional advertising sources is no longer an acceptable way for an independent or captive agency to succeed.
Let’s face it. Insurance isn’t a favorite …Read More
In our December Newsletter, we shared with you part 1 of Taking Your Agency’s Marketing to the Next Level. Fonts, logos, colors and graphic elements are important …Read More