COVID-19 has hit customers and businesses hard. Most businesses overestimated their digital readiness and ability to handle the surge of customer requests triggered by the pandemic, according to …Read More
Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More