The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …Read More
Email marketing is dead.
Every year, I hear the same thing. However, the data says something completely different. Per Statista, the total number of global email users was …Read More
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
Relying on referrals and traditional advertising sources is no longer an acceptable way for an independent or captive agency to succeed.
Let’s face it. Insurance isn’t a favorite …Read More
Agents pride themselves on their sales skills – to meet a prospect face-to-face, take their measure, and craft an insurance package to fit their needs. Many studies show today’s …Read More
Getting started with social media as a small business can be tough, and learning the etiquette behind it isn’t much easier. The constant evolution of social networks can …Read More
Digital marketing is an integral part of your agency, but what is it exactly? When the internet started to become an integral part of a business and its …Read More