Tag: Digital Marketing

Digital Marketing In The Insurance Industry

Digital marketing vs. traditional marketing

Although advertising has been around for 60 years, the evolution of marketing in the last 20 years has been outstanding. While traditional marketing …

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How to Use Nextdoor to Find New Clients

How do you get news from your local neighborhood? In the digital age, you’re probably connected to your community through social media. Enter Nextdoor (nextdoor.com), a social platform that …

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Facebook Marketing Evolves

The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …

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How to Be a Social Media Ace

There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …

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Agency Branding Mistakes

National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.

NU: Peter, you’ve worked with independent agents and brokers …

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How an Insurance Agency Can Market Online

Relying on referrals and traditional advertising sources is no longer an acceptable way for an independent or captive agency to succeed.

Let’s face it. Insurance isn’t a favorite …

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How to Use Digital Body Language

Agents pride themselves on their sales skills – to meet a prospect face-to-face, take their measure, and craft an insurance package to fit their needs. Many studies show today’s …

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