Your LinkedIn profile can tell someone a lot about you and your expertise. If you don’t have a LinkedIn profile, I recommend making one today. By using LinkedIn, you can instantly connect with people in a professional manner. Check out our various tips for your LinkedIn profile and a few other ideas as well.
LinkedIn Profile Basics
Nailing the basic LinkedIn profile is necessary to using LinkedIn properly. If you just create a LinkedIn and don’t utilize it, you’re only harming yourself. Start with these tips to create a stellar LinkedIn:
- Professional Picture of Just You
- Explain How You Help Your Customers
- Add Skills & Endorsements (Ask other professionals for endorsements.)
- Make it Easy for Someone to Communicate
- Post Articles via Long Form Publishing
- Don’t Join ONLY Insurance Groups, Try Others to Connect with More Professionals
- Don’t Sell in Groups
- Message Occasionally
- Actively Build Your Network
Building Your Company Page
After you have your profile in tip top shape, you might consider starting a company page. Once you’ve created your company page, you might realize you want to start advertising on LinkedIn. PropertyCasualty 360 recommends considering the following items:
- Ad Design: Keep in mind and consider professional advice if you want to start advertising. They can create custom ads that are very intriguing while following set guidelines.
- Defining the Target Audience: For every ad you create, define your target audience. This helps make sure your ad is being displayed to the person who you want as a customer!
- Payment: Keep in mind that LinkedIn ads are more expensive but the ROI could be higher.
Sources: Property Casualty 360, LifeHealth Pro
The Insurance Connection is the Master Agency for the Strategic Independent Agents Alliance (SIAA) in the western portion of Ohio.
