Truly powerful content marketing consists of more than just blog posts. In order to make your content stand out and engage users, you need to create content in a variety of formats. Video is a major part of the equation. More than 80 percent of Internet users watch digital video — it has become part an established part of our everyday lives.
But even if you know you’re ready to begin investing in video marketing, it can be difficult to know exactly where to start. Videos take more planning, time and resource expenditure to create than a simple blog post does, which means you want to do as much as you can to ensure success. If you’re just getting started with video, take a look at some dos and don’ts that will help you on your way.
Getting Started
Before you jump into creating video content, you need to have a clear idea of what your goals are. In order to assess the success of your efforts, it’s important to do have a set of objectives to measure your performance against. Having an established set of goals will help ensure that your efforts stay on track; because without clear objectives, it’s easy to become distracted and go too far down a path that isn’t ultimately worthwhile.
As with any marketing initiative, video marketing should begin with a strategy. With your goals defined, you can begin to map out content ideas that support those goals. You can also set micro-goals and schedule review periods to assess performance to-date and make adjustments, if necessary.
Dos and Don’ts
If you have a strategy in-hand, you’re ready to get started creating and sharing your videos. But there are many pitfalls to be avoided along the way. Video creation is far from cheap; so you want to make sure you’re making the most of it by following a few key dos and don’ts. Read the do’s and don’ts of integrating video marketing into your content strategy. Integrating Video Marketing Into Your Content Strategy: Do’s and Don’ts
