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How to Use Email Signatures as a Marketing Tool

July 28, 2021



Your organization sends out hundreds – if not thousands – of emails every week to clients and prospects. Every one of these emails is a branding and sales opportunity. But it would help if you were intentional about using this communication channel.

While email newsletters are a great way to engage with your clients, the regular emails you send out could provide a gentle reminder of all of the other products and services you have available.

Creating standard email signatures is nothing new. Outlook has the capability of creating multiple standard email signatures and allowing individuals to choose which signature they want to use on a particular email. The problem? There is no way to centrally manage the messages that are included in the email signature for all employees.

That is where an email signature service could be a valuable tool.

Email Signature Platforms

These platforms offer the ability to centrally manage every email signature and update individual user Outlook signatures automatically. Your marketing manager can then create different marketing campaigns promoting new products (an umbrella policy) by uploading an image or entering text into the platform. Employees’ signatures are automatically updated, so they don’t need to edit any information. This makes it easy to have a consistent message going out.

The signatures blocks included in the emails are mobile responsive, so look as good on a mobile device as they do on a desktop.

Generally, employees manage their specific contact information. The organization administers the overall branding and marketing campaign content. Some platforms allow you to create signature campaigns for different groups or departments. This would enable you to build various signature campaigns for your personal lines, small commercial, and larger commercial departments.

The platforms work with most email systems, including Outlook and Gmail.

Transactional emails are not often considered a marketing tool. Email signature platforms could change that by allowing the organization to manage a marketing campaign centrally. Here are just a few ideas of the types of marketing campaigns that you can include in an email signature:

Referrals: Referrals are always valuable. Who knows how many new referrals you could obtain using a gentle reminder at the bottom of an email?

Newsletter and Social Media: Include a banner that invites people to follow you on various platforms.

Upsell/Cross-Sell: Are you sure every client knows the full scope of the products and services you offer? You could create a marketing calendar that highlights a different type of product every month, and all of the emails are going out to your current clients.

Three of the platforms I have tested include:

  • Sigstr
  • WiseStamp
  • Newoldstamp

How do you use email signatures to market your products and services?


Article By: Steve Anderson

Source: iaMagazine

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Meet the Team

Mike Rice, Principal

Mike received his Bachelor of Arts from DePauw University and his Law Degree from Vanderbilt University. Mike has spent his entire life and almost his entire career in the insurance industry. Mike grew up in the insurance business around an independent agency founded by his grandfather and then run by his father. After graduating from and spending time with the Taft, Stettinius & Hollister law firm, Mike spent 12 years with American Financial Group, Inc., and its insurance affiliates, Great American Insurance Group and Great American Financial Resources. He founded The Insurance Connection in 2005. Mike resides in Cincinnati, OH with his family.

Bill Caesar, CIC, CPCU, Agency Growth Coach | Commercial Lines

Bill grew up in Appleton, Wisconsin and graduated from the University of Wisconsin in LaCrosse, Wisconsin. He has been in the property & casualty insurance industry his entire career. Bill Lives in Centerville, Ohio with his wife Karen. They enjoy spending time with their three Newfoundland dogs, golfing and playing bridge.

Sara Rogers, Personal Lines | Access Plus Manager

Sara has been a Property & Casualty Agent for over 17 years, specializing in personal lines. She started in the insurance industry as a telemarketer where she obtained her property and casualty license as well as her life and health insurance license. Sara has prior experience closing sales for Fortune 500 companies and as the office manager and lead underwriter for American Heritage Insurance Group’s Springfield office. Sara joined The Insurance Connection in 2014 and is the personal lines point of contact for newly signed ISMs until they receive their direct appointments with carriers. Sara resides in Medway, OH with her husband and has three children.

Aaron Newman, Personal Lines | Access Plus

Aaron has been with The Insurance Connection since June. He has been in the insurance agency for 31 years. Aaron has his AINS &API and obtained them from The Insurance Institutes. Aaron currently resides in Mason and has three dogs.

Shelly West, Commercial Lines | Access Plus

Shelly began working at American Heritage and The Insurance Connection in August of 2021. She has over 10 years of insurance experience. She was born and raised on the West Side of Cincinnati and still lives there with her modern day Brady Bunch family. She is a mentor and PTA Member with the Oak Hills School District. Christmas is her favorite holiday because she loves spending time with the family and goes all out decorating.

Holly Schick, Accountant | Compliance

Holly received her Bachelor of Science in Business Administration with a focus in Accounting from Xavier University. Holly’s accounting experience spans over 26 years in general accounting for small to mid-sized businesses and not-for-profit’s. Holly has worked for The Insurance Connection since 2011. She resides in West Chester, OH with her son, Joey.

Abby Blair, Regional Vice President/Recruiter

Abby earned her Bachelors in Business Administration with an emphasis in Management from Morehead State University. She spent 14 years in Lexington, Kentucky specializing in high net worth Life Insurance sales, marketing and plan administration. She worked with trust administrators and investment management teams to provide a holistic experience for their clients. Abby moved back to the Cincinnati area and joined The Insurance Connection in 2022 as their recruiter.

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