Category: Social Media



Focusing in on Video

Unless you’re FedEx or Amazon, there’s a pretty good chance the pandemic has or could have impacted your business in a less-than-positive way. Whether you provide services online …

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The Fight for Visibility

The fight to be seen online, to be visible, has never been more fierce than it’s been in 2020. Business owners especially have been somewhat forced to embrace …

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Facebook Marketing Evolves

The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …

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How to Be a Social Media Ace

There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …

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Essential Questions for Agency Leaders

Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …

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SEO Made Simple

Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …

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