Category: Social Media

Facebook Marketing Evolves

The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …

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How to Be a Social Media Ace

There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …

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Essential Questions for Agency Leaders

Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …

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SEO Made Simple

Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …

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The Importance of Online Reviews

Many times, a consumer’s digital insurance experience starts with an online search with a long-tail keyword search such as “cheapest car insurance” or “best home insurance in Florida.”

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Maximizing the ‘Human Factor’

In today’s insurance marketplace, agencies face heavy competition from digital insurance channels as well as the Geico’s and Progressives of the world, which advertise lower prices and limited …

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