Category: Selling



The Fight for Visibility

The fight to be seen online, to be visible, has never been more fierce than it’s been in 2020. Business owners especially have been somewhat forced to embrace …

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Are You a Pet-Friendly Agency?

Two-thirds of U.S. households own a pet, according to the American Pets Products Association. Of those, 77% are dogs or cats, but only 2% of them are insured, …

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The Buying Journey

Acquiring a new customer is expensive. In 2014, Adam Klauber, an analyst from William Blair & Co., an investment bank and financial services company, determined that direct insurers …

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Demolishing Sales Roadblocks

Insurance sales professionals take pride in being good at what they do, and invest a lot of time and energy in staying on top of their professional game.

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Are You Listening to Your Clients?

How often do you take your clients’ feedback into account? You probably respond immediately to any requests they have about their policies. But are you as quick to …

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