How do you get news from your local neighborhood? In the digital age, you’re probably connected to your community through social media. Enter Nextdoor (nextdoor.com), a social platform that …Read More
Client acquisition and client retention are both integral factors to efficiently grow your book of business. If you fail to add a sufficient number of new clients or …Read More
Prospecting and setting appointments via cold calling are not easy. But learn to overcome the objections and you’ll instantly find more success.
A recent business-to-business client closed a mid-six-figure deal that started …Read More
Think about your interactions with financial services brands. You recall the conversations with people, and the help—or not—they gave you. Whether the products you buy are adequate does …Read More
Worthy marketers always look to research customers, prospects or competitors before investing in strategies and tactics.
The Insurance Marketing & Communications Association (IMCA) CMO Council used the same …Read More
Unless you’re FedEx or Amazon, there’s a pretty good chance the pandemic has or could have impacted your business in a less-than-positive way. Whether you provide services online …Read More
Your organization sends out hundreds – if not thousands – of emails every week to clients and prospects. Every one of these emails is a branding and sales …Read More
The fight to be seen online, to be visible, has never been more fierce than it’s been in 2020. Business owners especially have been somewhat forced to embrace …Read More
In today’s marketing world, personal branding is building momentum, as site creation and new social media tools have made it easier for individuals to express themselves online and …Read More
Basic marketing concepts haven’t changed: Reach the right markets with the right message using the right media. That means knowing your target audience, crafting effective messages and delivering …Read More