The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …Read More
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …Read More
During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …Read More
I’ve heard many different definitions of what marketing is, as I’m sure you have too. For most people, it calls to mind ‘advertisement’, whether by means of TV, …Read More
Many times, a consumer’s digital insurance experience starts with an online search with a long-tail keyword search such as “cheapest car insurance” or “best home insurance in Florida.”
Many companies have committed to content marketing programs in the past few years, yet a fair number report lackluster results. Here are a few tips to shore up …Read More
Marketing a product or service that is a need rather than a want can be a challenge. This is particularly true for services like insurance policies, as many …Read More
People are constantly searching online for services that they need. But how do you guarantee that they call your agency and not your competitor?
You may have an …Read More