Category: Digital Marketing




Facebook Marketing Evolves

The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …

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How to Be a Social Media Ace

There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …

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The New, New World

During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …

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Essential Questions for Agency Leaders

Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …

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Agency Branding Mistakes

National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.

NU: Peter, you’ve worked with independent agents and brokers …

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