The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …Read More
Let’s face it: This Internet thing is here to stay. And, as the World Wide Web matures and evolves, so do the people who use it. Ever since …Read More
Email marketing is dead.
Every year, I hear the same thing. However, the data says something completely different. Per Statista, the total number of global email users was …Read More
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …Read More
During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …Read More
Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …Read More
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …Read More
Many times, a consumer’s digital insurance experience starts with an online search with a long-tail keyword search such as “cheapest car insurance” or “best home insurance in Florida.”