Many insurance agents treat social media marketing like dieting: They know they should do it. About once a year they get motivated to try it (again). When they …Read More
Leadership is lightning in a bottle. There are as many definitions for it as there are leaders. Any rules that could be agreed upon as to what constitutes …Read More
What’s the difference between leaders who inspire a high level of employee engagement and ones who struggle to get people to do the bare minimum their jobs require? …Read More
A positive sales culture can make or break your business. When a sales culture is healthy and present, it can attract sales talent and help your team feel …Read More
Selling is not a numbers game. It’s a predictable result based on a formal process with an expected conclusion.
The single most significant differentiator between those viewed by …Read More
On the podium of agencies, are you platinum, gold or silver?
Many names or labels have been attached to independent agencies throughout the years: Mom-and-Pop (a literal description …Read More
Whether you’re starting a small business or exploring ways to expand an existing one, a business plan in an important tool to help guide your decisions. Think of …Read More
National Underwriter recently spoke with Peter van Aartrijk, principal of the insurance branding and content-marketing firm Aartrijk and the management consultancy Chromium. Here are some highlights from that conversation.
Brian Tracy, best selling author and Chairman and CEO of Brian Tracy International, answers 5 common questions on how to be successful.
How do you stay motivated and …Read More