How to Sell Life Insurance

Benefits of Selling Life Insurance God’s Work

You may think this is silly, but there is much truth in it. When you sell life insurance, you are doing …

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Essential Questions for Agency Leaders

Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …

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Agency Branding Mistakes

National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.

NU: Peter, you’ve worked with independent agents and brokers …

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The Agency’s Seven Deadly Traps

The Agency’s Seven Deadly Traps are the obstacles that most often undermine an agency’s ability to realize it’s Best Version Possible (BVP). Now I doubt that many agencies …

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SEO Made Simple

Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …

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