The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …Read More
Let’s face it: This Internet thing is here to stay. And, as the World Wide Web matures and evolves, so do the people who use it. Ever since …Read More
Email marketing is dead.
Every year, I hear the same thing. However, the data says something completely different. Per Statista, the total number of global email users was …Read More
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …Read More
The past few months have been a challenging, unprecedented time. The coronavirus pandemic has changed how people interact with one another, as well as how businesses operate and …Read More
Two years ago, I wrote a column on “speed-to-value,” in which the time agents took to respond to and resolve inquiries/requests from policyholders and prospects had become an …Read More
Insurance technology is a hyped topic that dominates every industry journal and event. Experts say it’s the future of insurance.
If you’re a traditional retail agency, where does …Read More
In his book, “Bowling Alone: The Collapse and Revival of American Community,” Robert D. Putnam discusses the difference between the “bonding” and “bridging” models of social connection. Our …Read More
During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …Read More
Will my life insurance policy cover COVID-19?
Yes, as long as you have an active life insurance policy in good standing, your beneficiary or beneficiaries will get a …Read More