Selling is not a numbers game. It’s a predictable result based on a formal process with an expected conclusion.
The single most significant differentiator between those viewed by …
Read MoreWhat Kind of Agency Are You?
On the podium of agencies, are you platinum, gold or silver?
Many names or labels have been attached to independent agencies throughout the years: Mom-and-Pop (a literal description …
Read MoreWhat is the Importance of a Business Plan?
Whether you’re starting a small business or exploring ways to expand an existing one, a business plan in an important tool to help guide your decisions. Think of …
Read MoreHow to Avoid Damaging Insurance Agency Branding Mistakes
National Underwriter recently spoke with Peter van Aartrijk, principal of the insurance branding and content-marketing firm Aartrijk and the management consultancy Chromium. Here are some highlights from that conversation.
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Read MorePerform At Your Best
Brian Tracy, best selling author and Chairman and CEO of Brian Tracy International, answers 5 common questions on how to be successful.
How do you stay motivated and …
Read MoreDouble-Check Your Way to Success
One of the easiest ways to ensure your success is to pay attention to the little things, which is what I call the subtleties of success. Too often, …
Read MoreWhat Employees Really Want
In today’s increasingly competitive labor market, human capital is critical to business success. Organizations are only as strong as their employees. With this in mind, insurance organizations are …
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