The way we go about marketing our agencies is always changing, especially when it comes to digital marketing. I’ve said it before and I’ll say it again: Marketing …
Read MoreHow Many Google Reviews Do Agents Need?
Let’s face it: This Internet thing is here to stay. And, as the World Wide Web matures and evolves, so do the people who use it. Ever since …
Read MoreEmail Marketing Tips to Drive Insurance Sales in 2021
Email marketing is dead.
Every year, I hear the same thing. However, the data says something completely different. Per Statista, the total number of global email users was …
Read MoreHow to Be a Social Media Ace
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …
Read MoreFour Tips for Helping Your Business Survive Challenging Times
The past few months have been a challenging, unprecedented time. The coronavirus pandemic has changed how people interact with one another, as well as how businesses operate and …
Read MoreWhy Agent Response Time is More Critical Than Ever
Two years ago, I wrote a column on “speed-to-value,” in which the time agents took to respond to and resolve inquiries/requests from policyholders and prospects had become an …
Read MoreHow to Beat the InsurTechs
Insurance technology is a hyped topic that dominates every industry journal and event. Experts say it’s the future of insurance.
If you’re a traditional retail agency, where does …
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