For commercial agents, insurance selling strategies might not always be as straightforward as it is for consumer agents. The B2B buying process can be longer and more complex. …
Read More9 Insurance Agency Staffing Models for Maximizing Growth
Staffing an insurance agency requires detailed, careful attention and lots of prior planning. Data-driven decision-making is also crucial to ensure you hire individuals with the highest levels …
Read MoreThe Best Approach for Selling Insurance to Different Generations 2022
Selling insurance across generations can be a daunting task. Baby boomers are retiring and according to Inc.com, by 2025 millennials and Gen Z will comprise 75% of the workforce, globally. What …
Read More6 Tips To Make Your Sales Process More Efficient And Customer-Centric
Competition is stiff and consumers are demanding, but the opportunities for insurance sales are still significant with one-third of consumers still looking to increase their insurance investments in …
Read MoreDigital Marketing In The Insurance Industry
Digital marketing vs. traditional marketing
Although advertising has been around for 60 years, the evolution of marketing in the last 20 years has been outstanding. While traditional marketing …
Read More16 Social Media Marketing Tips for Insurance Agents
Just about everyone these days has a social media profile on at least one platform. They use Facebook, Instagram, Twitter, and various other sites to connect and keep …
Read MoreBuilding Digital Relationships with Insurance Customers — A Good Website Is Not Enough
Does my agent understand my particular risks? Will they make sure my coverage doesn’t lapse? Are they thinking about my account regularly, or only when it’s time to …
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