SEO Made Simple

Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …

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The Importance of Online Reviews

Many times, a consumer’s digital insurance experience starts with an online search with a long-tail keyword search such as “cheapest car insurance” or “best home insurance in Florida.”

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The Declined Coverage Form

As an investor in numerous agencies and as a mentor to hundreds more, I am often asked: “If there was only one marketing tool you could use in …

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Common Types of Data Breaches

A data breach is an incident in which a victim’s sensitive information is accessed without permission. That’s according to Patrick Costello, co-founder of cyber insurance firm Evolve MGA, …

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