Email marketing is dead.
Every year, I hear the same thing. However, the data says something completely different. Per Statista, the total number of global email users was …
Read MoreHow to Be a Social Media Ace
There is now a social media platform for just about everything. Between Facebook, Instagram, Twitter, LinkedIn, TikTok and others, there are a myriad of platforms, and they all …
Read MoreFour Tips for Helping Your Business Survive Challenging Times
The past few months have been a challenging, unprecedented time. The coronavirus pandemic has changed how people interact with one another, as well as how businesses operate and …
Read MoreWhy Agent Response Time is More Critical Than Ever
Two years ago, I wrote a column on “speed-to-value,” in which the time agents took to respond to and resolve inquiries/requests from policyholders and prospects had become an …
Read MoreHow to Beat the InsurTechs
Insurance technology is a hyped topic that dominates every industry journal and event. Experts say it’s the future of insurance.
If you’re a traditional retail agency, where does …
Read MoreFostering an Inclusive Workplace
In his book, “Bowling Alone: The Collapse and Revival of American Community,” Robert D. Putnam discusses the difference between the “bonding” and “bridging” models of social connection. Our …
Read MoreThe New, New World
During the Age of Discovery, after Europeans made landfall in what would later be called the Americas, new trade routes brought new power, riches and wealth to the …
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