Search engine optimization (SEO) is the strategy of ensuring your business gets listed before others on Google. Most insurance agents know that. They also understand that improving SEO …
Read MoreEffective Marketing Strategies to Win Clients as an Insurance Agent
I’ve heard many different definitions of what marketing is, as I’m sure you have too. For most people, it calls to mind ‘advertisement’, whether by means of TV, …
Read MoreThe Importance of Online Reviews
Many times, a consumer’s digital insurance experience starts with an online search with a long-tail keyword search such as “cheapest car insurance” or “best home insurance in Florida.”
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Read MoreContent Marketing Reboot: 7 Tips to Boost Results
Many companies have committed to content marketing programs in the past few years, yet a fair number report lackluster results. Here are a few tips to shore up …
Read MoreThe 8 Deadly Mistakes Killing Growth in Your Agency
The difference between where you agency is today and where it’ll be in five years is directly related to your ability to develop your sales team. If you …
Read MoreThe Declined Coverage Form
As an investor in numerous agencies and as a mentor to hundreds more, I am often asked: “If there was only one marketing tool you could use in …
Read MoreTen Mistakes Agency Owners and Agency Leaders Make on a Regular Basis
I was recently teaching a class at a college where I am an adjunct professor, and one of the students who had just passed the property and casualty …
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