Blog
Sharing the latest news, articles and insights from The Insurance Connection to further provide local independent insurance agencies the best opportunity to grow and flourish.
Latest News and Articles
Five Things Every Independent Agency Needs To Do as We Move Towards the End of the Hard Market
Set Goals – The past few years have been chaotic with rate increases, guideline changes and restrictions on appetite. Now that we are starting to see insurance companies “reopen” for business, it is time to set some Goals for 2025. These Goals should be centered...
Planning and Goal Setting for 2025: A Blueprint for Independent Insurance Agencies
As we prepare for the 2025 fiscal year, planning and goal setting remain crucial for the success of independent insurance agencies. Successful industry leaders understand the idea that a well-thought-out business plan serves as a successful roadmap for the upcoming...
Tricks, Treats, and Coverage: Insurance Tips for a Spook-Free Halloween Night!
It’s that time of the year! The weather is crisp, the leaves are orange, and a night full of fun and trick or treating is right around the corner – Halloween! From children getting to dress up as their favorite superhero or princess, to spooky house décor and...
Interactive and Engaging Content: A New Approach to Consumer Education
In today’s fast-paced and media-driven world, the insurance industry is undergoing a digital transformation that’s changing the way companies engage with current and potential customers. Insurance has always been seen as a product that only becomes relevant...
Reviving the Classics: Why Traditional Marketing Still Matters in the Digital Age
While digital marketing has taken over the advertising world the past few years and will only continue to do so, traditional marketing tactics still can be effective and should not be thrown out of the mix completely when it comes to attracting and retaining...
Strategies For Continued Success in the 2024 Market
As many of us are well aware, the landscape of the insurance industry is always evolving, meaning that in order to remain successful your selling strategy must continue to evolve with it. While that doesn’t necessarily mean constantly changing your selling...
Elevating Your Social Media Presence: Tips for Success
In today's digital age, becoming comfortable integrating social media marketing is essential for businesses aiming to build their online presence. However, navigating algorithms and learning how to engage consistently with an audience can be daunting. Thankfully,...
The Future of Commercial Lines in 2024
Upon various counts of research, it is safe to say that the commercial lines insurance market is in a bit of a turmoil in 2024 deeming more favorable for certain lines of coverage over others. There are a variety of market trends to look out for as we head into...
Navigating Success in 2024
We are all aware that the landscape of the insurance industry is ever evolving, and the upcoming new year will be no exception. Over the past year, we have seen tremendous changes within the industry from the state of the market, to premium increases, to the...
Insurance Trends to Look Out for Going Into 2024
As we approach the beginning of a new year, the insurance industry is gearing up for significant transformations and innovations. The ever-evolving landscape of technology, coupled with shifting consumer expectations and global events, has paved the way...