Blog
Sharing the latest news, articles and insights from The Insurance Connection to further provide local independent insurance agencies the best opportunity to grow and flourish.
Latest News and Articles
How to Access Mid-Year Numbers and the Importance of a Mid-Year Agency Check-In
Reaching the halfway point of the year is a valuable opportunity for agency owners to pause, assess performance, and realign goals. A mid-year agency check-in provides clarity on where your business stands and helps ensure that you finish the year strong. By reviewing...
New Member Timeline Outline: The Process to Joining The Insurance Connection and SIAA
We know that starting an independent agency from scratch and going out on your own can be daunting, and while many may be aware of the benefits of joining an agency alliance group, it can also be seen as another step to the process of growing your business. Here at...
Hiring & Retaining Top Talent: A Guide for Independent Insurance Agencies
At an independent insurance agency, Customer Service Representatives (CSRs) and Account Managers (AMs) hold the key to retaining and creating successful business. With CSRs and AMs being often the initial and main point of contact for all insureds, developing a strong...
How to Leverage Platforms like LinkedIn and Facebook to Grow Your Independent Insurance Agency
In today’s digital world, growing an independent insurance agency requires more than just traditional marketing methods. Social media platforms like LinkedIn and Facebook offer a powerful way to build brand awareness, establish credibility, and generate new leads if...
Why Independent Insurance Agents should join SIAA and The Insurance Connection
As an independent insurance agency in the current market landscape, it is difficult to remain competitive and relevant. During the past few years of the recent hard market, every agency has seen inconsistent activity from their top performing insurance...
Building and Managing Strong Insurance Company Relationships
In the independent insurance agency business, strong carrier relationships are essential for success. These partnerships provide independent agencies with access to diverse products, competitive pricing, and continuous support. By fostering effective communication and...
Digital Marketing for Insurance: Research, Patience, and Putting Customers First
Digital Marketing within the insurance industry is an ever-evolving tool that if used correctly, can generate growth and success within your independent agency. Most agents, surprisingly, stop pursuing a digital marketing strategy right at the initial steps. With so...
What to Expect in the 2025 Insurance Landscape
As in years past, the insurance landscape is forecasted for lots of change in 2025. From the ongoing impact of weather incidents on insurance claims and policies, to the new normality with property insurance, it remains crucial for independent insurance agencies to...
Tips for Improving Your Commercial Lines Submissions
The market conditions of the past few years have been chaotic with rate increases, guideline changes, and restrictions on appetite. Underwriters are now scrutinizing new business submissions with an extensive list of questions and utilizing an increasing list...
Five Things Every Independent Agency Needs To Do as We Move Towards the End of the Hard Market
Set Goals – The past few years have been chaotic with rate increases, guideline changes and restrictions on appetite. Now that we are starting to see insurance companies “reopen” for business, it is time to set some Goals for 2025. These Goals should be centered...