Lately I’ve conducted quite a bit of research with agency owners, mainly to identify their biggest concerns, problems or frustrations. Based on this research and my decades of …Read More
Eating an Elephant: Tales from 9 Agency Start-Ups
What motivates people to take a risk in an industry dedicated to managing risk? New independent agencies are born of various circumstances. Sometimes it’s about seizing an opportunity …Read More
Agency Branding Mistakes
National Underwriter spoke with Peter van Aartrijk, principal of insurance branding and content-marketing firm www.Aartrijk.com and management consultancy www.chromium.group.
NU: Peter, you’ve worked with independent agents and brokers …Read More
The Agency’s Seven Deadly Traps
The Agency’s Seven Deadly Traps are the obstacles that most often undermine an agency’s ability to realize it’s Best Version Possible (BVP). Now I doubt that many agencies …Read More
What is the Importance of a Business Plan?
Whether you’re starting a small business or exploring ways to expand an existing one, a business plan is an important tool to help guide your decisions. Think of …Read More